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Browsing by Author Joerchel, Sebastian

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Issue DateTitleAuthor(s)
7-Feb-2023CHARACTERISTICS OF GOOD TOUCHPOINTS AND THEIR IMPORTANCE FOR GERMAN FINANCIAL SERVICE PROVIDERSJoerchel, Sebastian
2021THE RELEVANCY OF DIGITAL TOUCHPOINTS IN OMNICHANNEL MARKETING ON THE CHOICE OF RELEVANT SALES CHANNELS – BASED ON GERMAN FINANCIAL SERVICE PROVIDERSJoerchel, Sebastian
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