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Research at Burgas Free University >
1. Годишници на БСУ / BFU Yearbooks >
2010 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/104
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| Title: | Gender stereotypes in advertising |
| Authors: | Popova, Diana |
| Keywords: | gender
advertising
stereotypes
identities |
| Issue Date: | 2010 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62 |
| Series/Report no.: | BFU TOM XXIII;str-55 |
| Abstract: | The paper examines some gender stereotypes in advertising which reflect the traditional views of the two genders. Addressed are certain common gender stereotypes across the world. The main thrust of the paper is the power of (gender) advertising. |
| Description: | Годишник на БСУ 2010 том XXIII |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/104 |
| ISSN: | 1311-221-X |
| Appears in Collections: | 2010
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