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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/104

Заглавие: Gender stereotypes in advertising
Автори: Popova, Diana
Ключови Думи: gender
advertising
stereotypes
identities
Issue Date: 2010
Издател: Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62
Серия/Отчет но.: BFU TOM XXIII;str-55
Резюме: The paper examines some gender stereotypes in advertising which reflect the traditional views of the two genders. Addressed are certain common gender stereotypes across the world. The main thrust of the paper is the power of (gender) advertising.
Описание: Годишник на БСУ 2010 том XXIII
URI: http://research.bfu.bg:8080/jspui/handle/123456789/104
ISSN: 1311-221-X
Appears in Collections:2010

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