|
Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2020. Дигитални трансформации, медии и обществено включване >
Иновациите и инвестициите в кръговата икономика; Предизвикателствата пред инфраструктурното и регионално развитие >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/1120
|
| Title: | ВИСШЕТО РЪКОВОДСТВО НА ФИРМАТА – АКТЬОР ИЛИ РЕЖИСЬОР В ПРОДУКТОВИТЕ ИНОВАЦИИ? |
| Other Titles: | SENIOR MANAGEMENT OF THE COMPANY – AN ACTOR OR DIRECTOR IN PRODUCT INNOVATIONS? |
| Authors: | Маринов, Красимир |
| Keywords: | product innovations
senior management role
new product performance |
| Issue Date: | 2020 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, ул. "Сан Стефано" №62 |
| Series/Report no.: | Издание 2020;с. 216-221 |
| Abstract: | Research show that support from the senior management is linked to the market performance of new products and is therefore one of the factors for their success. The
purpose of the report is to outline the main studies on the support of the senior management to the product innovations by proposing a typology of these studies on two criteria. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/1120 |
| ISBN: | 978-619-7126-92-1 |
| Appears in Collections: | Иновациите и инвестициите в кръговата икономика; Предизвикателствата пред инфраструктурното и регионално развитие
|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
|
