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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2020. Дигитални трансформации, медии и обществено включване >
Иновациите и инвестициите в кръговата икономика; Предизвикателствата пред инфраструктурното и регионално развитие >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/1122
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| Title: | СЪВРЕМЕННИТЕ ОТГОВОРНИ БИЗНЕС ПРАКТИКИ И КОНСУЛТАНТСКИ РЕШЕНИЯ НА СОЦИАЛНИЯ МЕДИЕН МАРКЕТИНГ |
| Other Titles: | MODERN RESPONSIBLE BUSINESS PRACTICES AND CONSULTING SOLUTIONS OF SOCIETAL MEDIA MARKETING |
| Authors: | Русева, Виляна |
| Keywords: | corporate social responsibility
societal media marketing solutions
sustainability |
| Issue Date: | 2020 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, ул. "Сан Стефано" №62 |
| Series/Report no.: | Издание 2020;с. 228-236 |
| Abstract: | This report aims to reveal the real implementation of corporate and socially
engaged companies. Their sustainable business is developed with concern not only for
local resources, but also for culture and traditions. Company commitments to community’s prosperity through unsolicited business practices and the use of organization's own resources are modern business social initiatives. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/1122 |
| ISBN: | 978-619-7126-92-1 |
| Appears in Collections: | Иновациите и инвестициите в кръговата икономика; Предизвикателствата пред инфраструктурното и регионално развитие
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