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Research at Burgas Free University >
1. Годишници на БСУ / BFU Yearbooks >
2017 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/1164
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| Title: | РОЛИ И ТРАНСФОРМАЦИИ НА ПРАЗНИЦИТЕ В БРАНДИНГА НА ГРАДОВЕТЕ |
| Other Titles: | ROLES AND TRANSFORMATION OF HOLIDAYS IN CITY BRANDING |
| Authors: | Христова, Христина |
| Keywords: | holiday
brand
branding
city
hypermodern times |
| Issue Date: | 2017 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, ул. "Сан Стефано" №62 |
| Citation: | https://www.bfu.bg/uploads/pages/godichnik-final-b5.pdf |
| Series/Report no.: | ТОМ XXXVI;с. 83-93 |
| Abstract: | The article examines certain roles and meanings of holidays in the scale of city
branding. The emphasis in the content is the formulation of the transformation of
established models of celebration under the influence of the regularities of the tourism
market in the conditions of the hyperconsumers' society. The study is based on the concepts of Jean-Noel Cappèrer and Simon Anholt for brand and branding and Gilles Lipovetsky's theory of hypermodern times. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/1164 |
| ISSN: | 1311-221-X |
| Appears in Collections: | 2017
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