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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2021. Съвременни управленски практики XI: Интелигентната специализация в десетилетието на свързаността и автоматизацията >
Панел 1 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/1201
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| Title: | ОНЛАЙН ВИДИМОСТ НА КСО НА ХОТЕЛИТЕ В БЪЛГАРИЯ: СРАВНИТЕЛНО ИЗСЛЕДВАНЕ НА СЪСТОЯНИЕТО Й ПРЕЗ 2021 СПРЯМО 2014 ГОДИНА |
| Other Titles: | ОNLINE VISIBILITY OF CORPORATE SOCIAL RESPONSIBILITY OF THE HOTELS IN BULGARIA: COMPARATIVE RESEARCH YEAR 2021 TO 2014 |
| Authors: | Анастасова, Лина |
| Keywords: | CSR
indicators for socially responsible behavior
online „reporting”
hotel online marketing |
| Issue Date: | 2021 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, ул. "Сан Стефано" №62 |
| Series/Report no.: | Издание 2021;с. 66-77 |
| Abstract: | The paper explores the online reporting of socially responsible activities of the hotels in Bulgaria in 2021 and conducts a comparative analysis with the situation in 2014 using the same sample. A set of 5 indicators for CSR „reporting”(Holcomb, Upchurch & Okumus, 2007) is extended by one new indicator and implemented for the purposes of the study which is based on content-analysis of 130 hotel websites. In its last part the paper contains conclusions about the state of the CSR online „reporting” of the hotels in Bulgaria and suggestions about better usage of it for hotel online marketing. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/1201 |
| ISSN: | 1313-8758 |
| Appears in Collections: | Панел 1
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