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2021. Съвременни управленски практики XI: Интелигентната специализация в десетилетието на свързаността и автоматизацията >
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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/1209

Заглавие: FACTORS IN INTRODUCING MARKETING INNOVATIONS IN THE ACTIVITY OF THE COMPANIES FROM THE SOUTH BULGARIA
Автори: Nikolova, Evgeniya
Jecheva, Veselina
Toshkov, Angel
Ключови Думи: SME
marketing innovations
factors
Issue Date: 2021
Издател: Бургаски свободен университет, 8000 Бургас, ул. "Сан Стефано" №62
Серия/Отчет но.: Издание 2021;с. 131-136
Резюме: This report will present the results of a survey conducted among 150 companies from the Southwestern and Southeastern region of Bulgaria to evaluate the importance of the factors for the introduction of marketing innovations in the activity: 1. changes in the design and packaging of a product or service; 2. new methods and techniques for product promotion; 3. new methods for positioning products on the market or entering new sales channels; 4. new methods for pricing of goods or services and establishing the state of the factors in introducing innovations in products and services for the companies in the sample.
URI: http://research.bfu.bg:8080/jspui/handle/123456789/1209
ISSN: 1313-8758
Appears in Collections:Панел 2

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