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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2021. Съвременни управленски практики XI: Интелигентната специализация в десетилетието на свързаността и автоматизацията >
Панел 2 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/1209
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| Title: | FACTORS IN INTRODUCING MARKETING INNOVATIONS IN THE ACTIVITY OF THE COMPANIES FROM THE SOUTH BULGARIA |
| Authors: | Nikolova, Evgeniya
Jecheva, Veselina
Toshkov, Angel |
| Keywords: | SME
marketing innovations
factors |
| Issue Date: | 2021 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, ул. "Сан Стефано" №62 |
| Series/Report no.: | Издание 2021;с. 131-136 |
| Abstract: | This report will present the results of a survey conducted among 150 companies
from the Southwestern and Southeastern region of Bulgaria to evaluate the importance of
the factors for the introduction of marketing innovations in the activity: 1. changes in the
design and packaging of a product or service; 2. new methods and techniques for product
promotion; 3. new methods for positioning products on the market or entering new sales
channels; 4. new methods for pricing of goods or services and establishing the state of the
factors in introducing innovations in products and services for the companies in the sample. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/1209 |
| ISSN: | 1313-8758 |
| Appears in Collections: | Панел 2
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