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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2021. Съвременни управленски практики XI: Интелигентната специализация в десетилетието на свързаността и автоматизацията >
Панел 3 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/1217
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| Title: | ONLINING ADVERTISING CAMPAIGN FOR AGRICULTURAL MACHINERY |
| Authors: | Kabakchieva, Tsvetelina |
| Keywords: | online advertising
agricultural trade
internet shopping |
| Issue Date: | 2021 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, ул. "Сан Стефано" №62 |
| Series/Report no.: | Издание 2021;с. 185-190 |
| Abstract: | One of the strengths of the modern economy is the progressive use of online
communications. Today, every organization, regardless of its activity and size, is aware
about the key role that information and communication solutions play in its
competitiveness, efficiency, growth and development. In today's business, in order to
achieve long-term relationships with consumers - be they current or future, communication
is needed to satisfy both parties.
The purpose of the report is to present the main forms of online advertising of a company
offering agricultural machinery, emphasizing the role of online shopping. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/1217 |
| ISSN: | 1313-8758 |
| Appears in Collections: | Панел 3
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