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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2021. Съвременни управленски практики XI: Интелигентната специализация в десетилетието на свързаността и автоматизацията >
Панел 3 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/1234
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| Title: | INNOVATION AND CORPORATE CULTURE. CULTURE OF INNOVATION IN BULGARIAN ENTERPRISES |
| Authors: | Dimitrova, Yanica |
| Keywords: | innovation
corporate culture
culture of innovation
competitive performance |
| Issue Date: | 2021 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, ул. "Сан Стефано" №62 |
| Series/Report no.: | Издание 2021;с. 319-324 |
| Abstract: | Organizations are under constant pressure to compete successfully, and
innovation becomes an essential factor in their efforts. Innovations provide opportunities to
respond to stakeholders' ever-changing requirements and needs and support both the
technological development of companies and increase their performance in a highly
competitive business environment. Corporate culture is an essential condition for the
existence and implementation of innovations in the company, i.e. corporate culture is at the
heart of innovation. Corporate culture, in this context, is understood as a culture of
innovation. The theory is illustrated by data from an empirical study of 300 companies by
the report's author. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/1234 |
| ISSN: | 1313-8758 |
| Appears in Collections: | Панел 3
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