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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/125

Заглавие: Брандът
Други Заглавия: The brand
Автори: Filipov, Milen
Ключови Думи: brand
branding
emotion
love marks
Issue Date: 2010
Издател: Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62
Серия/Отчет но.: BFU TOM XXIII;str-235
Резюме: This paper researches the term brand and the connection between company’s brand and customers’ emotional appeals. It also explores the nature of emotional branding, tactics for creating strong brands.
Описание: Годишник на БСУ 2010 том XXIII
URI: http://research.bfu.bg:8080/jspui/handle/123456789/125
ISSN: 1311-221-X
Appears in Collections:2010

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