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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/125

Title: Брандът
Other Titles: The brand
Authors: Filipov, Milen
Keywords: brand
branding
emotion
love marks
Issue Date: 2010
Publisher: Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62
Series/Report no.: BFU TOM XXIII;str-235
Abstract: This paper researches the term brand and the connection between company’s brand and customers’ emotional appeals. It also explores the nature of emotional branding, tactics for creating strong brands.
Description: Годишник на БСУ 2010 том XXIII
URI: http://research.bfu.bg:8080/jspui/handle/123456789/125
ISSN: 1311-221-X
Appears in Collections:2010

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