|
Research at Burgas Free University >
1. Годишници на БСУ / BFU Yearbooks >
2010 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/125
|
| Title: | Брандът |
| Other Titles: | The brand |
| Authors: | Filipov, Milen |
| Keywords: | brand
branding
emotion
love marks |
| Issue Date: | 2010 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62 |
| Series/Report no.: | BFU TOM XXIII;str-235 |
| Abstract: | This paper researches the term brand and the connection between company’s brand and customers’ emotional appeals. It also explores the nature of emotional branding, tactics for creating strong brands. |
| Description: | Годишник на БСУ 2010 том XXIII |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/125 |
| ISSN: | 1311-221-X |
| Appears in Collections: | 2010
|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
|
