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Research at Burgas Free University >
1. Годишници на БСУ / BFU Yearbooks >
2019 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/1282
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| Title: | МОТИВАЦИЯ НА СЛУЖИТЕЛИТЕ ЧРЕЗ ИГРОВИЗАЦИЯ |
| Other Titles: | MOTIVATION OF EMPLOYEES THROUGH GAMIFICATION |
| Authors: | Даргов, Ивайло |
| Keywords: | gamification
employee motivation
work satisfaction
loyalty |
| Issue Date: | 2019 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, ул. "Сан Стефано" №62 |
| Citation: | https://www.bfu.bg/uploads/pages/godishnik-xl-2019.pdf |
| Series/Report no.: | TOM XL;с. 349-355 |
| Abstract: | This article presents the gamification as a new, but useful instrument for building
employee motivation, increasing work satisfaction; improving corporate image and affiliate
loyalty in sustainable manner. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/1282 |
| ISSN: | 1311-221X |
| Appears in Collections: | 2019
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