НАВИЦИТЕ НА ПОТРЕБИТЕЛИТЕ И МАРКЕТИНГОВИТЕ ЦЕЛИ

Abstract

Consumers often act like creatures of habit, automatically repeating past behavior. In this article, we show that habits are a specific form of automaticity in which responses are directly cued by the contexts. We also review how habits influence consumer behavior and how to measure the habits strengths. In the end, we list some strategies that marketers can employ to build consumer habits.