MАРКЕТИНГ НА ВЗАИМОВРЪЗКИТЕ ВЪВ ФИРМА ЗА БИТОВИ УСЛУГИ – АНАЛИЗ НА ПРИЛАГАНЕТО МУ И ВЪЗМОЖНОСТИ ЗА ПОДОБРЯВАНЕ НА МОДЕЛА

Abstract

Marketing nowadays is a way of doing business and not only a management function. Relationship marketing is a relatively new marketing paradigm but more and more companies are implementing this approach. The paper presents an analysis of relationship marketing implementation in an innovative e-platform based company „Domestina“ oriented to long-term relationships building with clients, its partners – the cleaning companies and its providers by achieving good margins for all stakeholders and high customer satisfaction levels. In the analytical part of the paper the effects of relationship marketing are presenting including the Customer Life Time Values (CLTV) )of different clients of „Domestina“ company. The paper has at its end a conclusion and suggestions for company future activities.