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2010. Предизвикателства пред Висшето образование и научните изследвания в условията на криза. Том 2 >

Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/146

Заглавие: Taking ad(vantage) of words
Автори: Popova, Diana
Ключови Думи: advertising
weasel words
buzz words
euphemisms
Issue Date: 2010
Издател: Burgas Free University, 62, San Stefano Str., 8001 Burgas, Bulgaria
Цитиране: International research conference, “Challenges to Higher Education and Research in the Global Economic Crisis”, Burgas, 25 - 26 June 2010
Серия/Отчет но.: BFU_MK_2010_TOM_I;str-20
Резюме: The paper looks at how advertising, which occupies a controversial place between art and business, makes use of words to achieve its goals. It briefly discusses some of the roles of advertising and some of the meanings of words. Weasel words, buzz words and euphemisms are defined in view of their function in advertisements.
Описание: International research conference 2010
URI: http://research.bfu.bg:8080/jspui/handle/123456789/146
ISBN: 978-954-9370-72-0
Appears in Collections:2010. Предизвикателства пред Висшето образование и научните изследвания в условията на криза. Том 2

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