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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2010. Предизвикателства пред Висшето образование и научните изследвания в условията на криза. Том 2 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/146
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| Title: | Taking ad(vantage) of words |
| Authors: | Popova, Diana |
| Keywords: | advertising
weasel words
buzz words
euphemisms |
| Issue Date: | 2010 |
| Publisher: | Burgas Free University, 62, San Stefano Str., 8001 Burgas, Bulgaria |
| Citation: | International research conference, “Challenges to Higher Education and Research in the Global Economic Crisis”, Burgas, 25 - 26 June 2010 |
| Series/Report no.: | BFU_MK_2010_TOM_I;str-20 |
| Abstract: | The paper looks at how advertising, which occupies a controversial place between art and business, makes use of words to achieve its goals. It briefly discusses some of the roles of advertising and some of the meanings of words. Weasel words, buzz words and euphemisms are defined in view of their function in advertisements. |
| Description: | International research conference 2010 |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/146 |
| ISBN: | 978-954-9370-72-0 |
| Appears in Collections: | 2010. Предизвикателства пред Висшето образование и научните изследвания в условията на криза. Том 2
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