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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2022. Черно море - Врата и много мостове >
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Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/1506
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| Title: | ИЗГРАЖДАНЕ НА ДОВЕРИЕ В ТУРИСТИЧЕСКИЯ ПРОДУКТ ЧРЕЗ МАРКЕТИНГОВИ ИНСТРУМЕНТИ |
| Other Titles: | BUILDING TRUST IN THE TOURIST PRODUCT THROUGH MARKETING TOOLS |
| Authors: | Потебня, Алексей |
| Keywords: | trust
travel product
marketing tools
confidence model
digital marketing |
| Issue Date: | 6-Feb-2023 |
| Series/Report no.: | Издание 2022;с. 150-157 |
| Abstract: | This work looks at opportunities to build trust through the use of marketing tools.
The ultimate goal of the work is to offer an appropriate combination of components to build
trust. A model has been proposed, the application of which would be suitable for tourist
sites that provide shelter and nutrition. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/1506 |
| ISBN: | 978-619-253-017-4 |
| Appears in Collections: | Направления 1 - 3
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