DIGITAL VALUE CHAINS – AN EXPLORATORY STUDY OF THE PHARMA AND HEALTHCARE INDUSTRY

Abstract

This research assesses what impacts digital solutions can have in the value chains of the pharma and healthcare industry once being used across different players. As research in this area is yet emerging, research was conducted via mixed methods/ triangulation approach, reviewing state of the art literature, expert interviews with ten experts in pharma and healthcare and case studies of six digital solution examples in practice. The research could validate that tracking seems to be an important topic but also gave indication that pharma players will move closer to patients and can improve their innovation cycles. Additionally, it provides insights on the potential evolution of value chain players and their offerings which will relate much more to personalised treatments and services.