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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2022. Черно море - Врата и много мостове >
Направление 4 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/1525
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| Title: | ПОТРЕБИТЕЛСКИ НАГЛАСИ НА БЪЛГАРСКИ ТУРИСТИ ЗА ИЗБОР НА ДЕСТИНАЦИЯ ЗА ПОЧИВКА НА БЪЛГАРСКОТО ЮЖНО ЧЕРНОМОРИЕ |
| Other Titles: | CONSUMER ATTITUDES OF BULGARIAN TOURISTS TO CHOOSE A HOLIDAY DESTINATION ON THE BULGARIAN SOUTHERN BLACK SEA COAST |
| Authors: | Стефанова, Соня
Проданов, Михаил |
| Issue Date: | 7-Feb-2023 |
| Series/Report no.: | Издание 2022;с. 390-397 |
| Abstract: | A study of the consumer attitudes for maritime tourism with a destination on the
southern Bulgarian Black Sea coast is presented. The group of participants is a research
type sample, numbering 153 people – 95 women (62%) and 58 men (38%). All are
Bulgarian citizens. For the aim of the research, the multi-attribute model of M. Fishbein
was applied. The data on the attributes of the sea destinations, which form the attitudes
towards them, are analyzed. The results show that the dominant attributes that most
determine the consumer attitudes of the sample in relation to sea holidays are: „food
quality“, „peace of mind and security“, „quality of service“and „natural and climatic
conditions“. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/1525 |
| ISBN: | 978-619-253-017-4 |
| Appears in Collections: | Направление 4
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