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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2010. Предизвикателства пред Висшето образование и научните изследвания в условията на криза. Том 2 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/166
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| Title: | Маркетинг в социалните мрежи: Twitter и практиката на българските фирми |
| Other Titles: | Marketing in the social networks: Twitter and the practice of bulgarian companies |
| Authors: | Kuneva, Irena |
| Keywords: | marketing in the social networks
social media
Twitter |
| Issue Date: | 2010 |
| Publisher: | Burgas Free University, 62, San Stefano Str., 8001 Burgas, Bulgaria |
| Citation: | International research conference, “Challenges to Higher Education and Research in the Global Economic Crisis”, Burgas, 25 - 26 June 2010 |
| Series/Report no.: | BFU_MK_2010_TOM_II;str-339 |
| Abstract: | The first part of the paper presents in brief the theoretical background and the directions of development of the emerging marketing in the social networks. The second part discusses the attractiveness of the social media for business. The last part is devoted to the methodology and findings of a study conducted in Twitter by the means of experiment with anonymous customer. |
| Description: | International research conference 2010 |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/166 |
| ISBN: | 978-954-9370-71-3 |
| Appears in Collections: | 2010. Предизвикателства пред Висшето образование и научните изследвания в условията на криза. Том 2
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