Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2010. Предизвикателства пред Висшето образование и научните изследвания в условията на криза. Том 2 >

Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/166

Заглавие: Маркетинг в социалните мрежи: Twitter и практиката на българските фирми
Други Заглавия: Marketing in the social networks: Twitter and the practice of bulgarian companies
Автори: Kuneva, Irena
Ключови Думи: marketing in the social networks
social media
Issue Date: 2010
Издател: Burgas Free University, 62, San Stefano Str., 8001 Burgas, Bulgaria
Цитиране: International research conference, “Challenges to Higher Education and Research in the Global Economic Crisis”, Burgas, 25 - 26 June 2010
Серия/Отчет но.: BFU_MK_2010_TOM_II;str-339
Резюме: The first part of the paper presents in brief the theoretical background and the directions of development of the emerging marketing in the social networks. The second part discusses the attractiveness of the social media for business. The last part is devoted to the methodology and findings of a study conducted in Twitter by the means of experiment with anonymous customer.
Описание: International research conference 2010
URI: http://research.bfu.bg:8080/jspui/handle/123456789/166
ISBN: 978-954-9370-71-3
Appears in Collections:2010. Предизвикателства пред Висшето образование и научните изследвания в условията на криза. Том 2

Files in This Item:

File Description SizeFormat
BFU_MK_2010_T_II_Kuneva.pdf226,21 kBAdobe PDFView/Open
View Statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.


Valid XHTML 1.0! DSpace Software Copyright © 2002-2010  Duraspace - Feedback