ESG STANDARTS AND MARKETING

Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/1798

Title:	ESG STANDARTS AND MARKETING
Authors:	Luizov, Atanas
Keywords:	ESG Green Marketing Sustainable Marketing Cause Marketing
Issue Date:	15-Jan-2024
Series/Report no.:	Издание 2023;с. 338-343
Abstract:	Since the acronym “ESG” was coined in 2005, and until recently, its fortunes were steadily growing. The objective of this article is to analyze the relevance of cause marketing, environmental marketing, green marketing, ecological marketing and sustainable marketing, so that companies can be characterized as ESG Companies.
URI:	http://research.bfu.bg:8080/jspui/handle/123456789/1798
ISBN:	978-619-253-024-2
Appears in Collections:	FORUM 3. GOVERNANCE FOR SUCCESS: EXPLORING OPPORTUNITIES IN A DYNAMIC BUSINESS LANDSCAPE

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