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2023. 6th International Conference on Governance and Strategic Management (ICGSM) >
DOCTORAL COLLOQUIUMS ON GOVERNANCE AND STRATEGIC MANAGEMENT >

Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/1803

Title: DIGITALIZATION AS IGNITOR FOR BUSINESS MODEL TRANSFORMATION IN THE CHEMICAL DISTRIBUTION INDUSTRY
Authors: Roters, Stefan
Keywords: Digitalization
Transformation
Business Model Innovation
Operating Model
Chemical Distribution
Issue Date: 15-Jan-2024
Series/Report no.: Издание 2023;с. 360-365
Abstract: Digitalization is seen as one of the biggest megatrends in the 21st century. Companies in the industrial B-2-B value chain are entering into the new age of Industry 4.0 where corporations, interactions and processes become very smart. This is also true for the chemical value chain. Hereby digitalization will impact the chemical industry in three ways: (1) by improving the business processes of companies, (2) by optimizing existing and inventing new business models, (3) by changing power patterns in the chemical value chain. Chemical 3rd party distributors as integral part of this value chain navigate slowly through this digital journey to optimize internal operations whereas their customers, suppliers and e-commerce platforms move much faster. This research paper aims to shed light on the question how to manage the impact of digitalization on companies' business model and its operating model with focus on sales and marketing activities in the chemical distribution industry. Especially the success factors and challenges in terms of digital transformation will be explored.
URI: http://research.bfu.bg:8080/jspui/handle/123456789/1803
ISBN: 978-619-253-024-2
Appears in Collections:DOCTORAL COLLOQUIUMS ON GOVERNANCE AND STRATEGIC MANAGEMENT

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