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2023. 6th International Conference on Governance and Strategic Management (ICGSM) >
DOCTORAL COLLOQUIUMS ON GOVERNANCE AND STRATEGIC MANAGEMENT >
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http://research.bfu.bg:8080/jspui/handle/123456789/1803
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Title: | DIGITALIZATION AS IGNITOR FOR BUSINESS MODEL TRANSFORMATION IN THE CHEMICAL DISTRIBUTION INDUSTRY |
Authors: | Roters, Stefan |
Keywords: | Digitalization Transformation Business Model Innovation Operating Model Chemical Distribution |
Issue Date: | 15-Jan-2024 |
Series/Report no.: | Издание 2023;с. 360-365 |
Abstract: | Digitalization is seen as one of the biggest megatrends in the 21st century.
Companies in the industrial B-2-B value chain are entering into the new age of
Industry 4.0 where corporations, interactions and processes become very smart. This
is also true for the chemical value chain. Hereby digitalization will impact the
chemical industry in three ways: (1) by improving the business processes of
companies, (2) by optimizing existing and inventing new business models, (3) by
changing power patterns in the chemical value chain. Chemical 3rd party distributors
as integral part of this value chain navigate slowly through this digital journey to
optimize internal operations whereas their customers, suppliers and e-commerce
platforms move much faster. This research paper aims to shed light on the question
how to manage the impact of digitalization on companies' business model and its
operating model with focus on sales and marketing activities in the chemical
distribution industry. Especially the success factors and challenges in terms of digital
transformation will be explored. |
URI: | http://research.bfu.bg:8080/jspui/handle/123456789/1803 |
ISBN: | 978-619-253-024-2 |
Appears in Collections: | DOCTORAL COLLOQUIUMS ON GOVERNANCE AND STRATEGIC MANAGEMENT
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