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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2011. Взаимодействието теория - практика: Ключови проблеми и решения. Том 1 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/213
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| Title: | Маркетингово знание и обучение в полза на успешнитe иновации |
| Other Titles: | Marketing knowledge and education for successful innovations |
| Authors: | Anastassova, Lina |
| Keywords: | marketing knowledge
innovation process
market orientation
marketing competencies |
| Issue Date: | 2011 |
| Publisher: | Burgas Free University, 62, San Stefano Str., 8001 Burgas, Bulgaria |
| Citation: | International research conference ,“Interaction of theory and practice: key problems and solutions”, Burgas, 24 - 25 june 2011 |
| Series/Report no.: | BFU_MK_2011_TOM_I;str-311 |
| Abstract: | The main purpose of the paper is to identify: first the main shortages and mistakes made by the companies in the innovation process and second the key marketing and management competencies needed for successful innovations. The research primary data are processed through content analysis of the “posts”, interviews and short articles in 13 blogs and Internet sites for innovations. Based on the analysed texts conclusions and ideas for steps and changes are developed which have to be undertaken: first in the marketing teaching process and education and оn second place by the companies in Bulgaria in order to increase their innovation activities and knowledge capacity. |
| Description: | International research conference 2011 |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/213 |
| ISBN: | 978-954-9370-78-2 |
| Appears in Collections: | 2011. Взаимодействието теория - практика: Ключови проблеми и решения. Том 1
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