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2011. Взаимодействието теория - практика: Ключови проблеми и решения. Том 1 >

Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/213

Заглавие: Маркетингово знание и обучение в полза на успешнитe иновации
Други Заглавия: Marketing knowledge and education for successful innovations
Автори: Anastassova, Lina
Ключови Думи: marketing knowledge
innovation process
market orientation
marketing competencies
Issue Date: 2011
Издател: Burgas Free University, 62, San Stefano Str., 8001 Burgas, Bulgaria
Цитиране: International research conference ,“Interaction of theory and practice: key problems and solutions”, Burgas, 24 - 25 june 2011
Серия/Отчет но.: BFU_MK_2011_TOM_I;str-311
Резюме: The main purpose of the paper is to identify: first the main shortages and mistakes made by the companies in the innovation process and second the key marketing and management competencies needed for successful innovations. The research primary data are processed through content analysis of the “posts”, interviews and short articles in 13 blogs and Internet sites for innovations. Based on the analysed texts conclusions and ideas for steps and changes are developed which have to be undertaken: first in the marketing teaching process and education and оn second place by the companies in Bulgaria in order to increase their innovation activities and knowledge capacity.
Описание: International research conference 2011
URI: http://research.bfu.bg:8080/jspui/handle/123456789/213
ISBN: 978-954-9370-78-2
Appears in Collections:2011. Взаимодействието теория - практика: Ключови проблеми и решения. Том 1

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