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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2011. Взаимодействието теория - практика: Ключови проблеми и решения. Том 1 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/264
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| Title: | Методологически аспекти на обучението по международен маркетинг в електронна среда |
| Other Titles: | Methodological aspects of International Marketing training in electronic environment |
| Authors: | Kuneva, Irena
Nikolova, Evgeniya |
| Keywords: | constructivist theories of learning
Moodle e-learning environment
International marketing |
| Issue Date: | 2011 |
| Publisher: | Burgas Free University, 62, San Stefano Str., 8001 Burgas, Bulgaria |
| Citation: | International research conference ,“Interaction of theory and practice: key problems and solutions”, Burgas, 24 - 25 june 2011 |
| Series/Report no.: | BFU_MK_2011_TOM_I;str-434 |
| Abstract: | This paper is an attempt to present the work of a team of lecturers and students on a project named "Development of an electronic course in International Marketing". The first part presents the theoretical background - epistemology, methods of IT application, Moodle e-learning environment. The second part discusses the motivation for the decision to direct students' activities through the electronic channel, as well as the practical algorithm of work and the sequence of actions. The last section focuses on the practical results of the project, the achievements, the shortcomings and the possible ways of removal. |
| Description: | International research conference 2011 |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/264 |
| ISBN: | 978-954-9370-78-2 |
| Appears in Collections: | 2011. Взаимодействието теория - практика: Ключови проблеми и решения. Том 1
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