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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/357

Title: Сценарно планиране и разработване на корпоративна стратегия
Other Titles: Scenario planning and developing corporate strategy
Authors: Milcheva, Ginka
Keywords: scenario planning
corporate strategy
business idea
distinctive competences
critical success factors
strategic vision
learning organization
Issue Date: 2012
Publisher: Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62
Series/Report no.: TOM XXVII;str-23
Abstract: This paper compares two approaches to scenario planning. It explains the content of the term business idea and argues that the scenarios must be appropriate test conditions for the business idea. The paper presents the implication of scenario planning for developing corporate strategy.
Description: Годишник на БСУ 2012 том XXVII
URI: http://research.bfu.bg:8080/jspui/handle/123456789/357
ISSN: 1311-221-X
Appears in Collections:2012

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