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Research at Burgas Free University >
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Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/357
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| Title: | Сценарно планиране и разработване на корпоративна стратегия |
| Other Titles: | Scenario planning and developing corporate strategy |
| Authors: | Milcheva, Ginka |
| Keywords: | scenario planning
corporate strategy
business idea
distinctive competences
critical success factors
strategic vision
learning organization |
| Issue Date: | 2012 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62 |
| Series/Report no.: | TOM XXVII;str-23 |
| Abstract: | This paper compares two approaches to scenario planning. It explains the
content of the term business idea and argues that the scenarios must be appropriate test
conditions for the business idea. The paper presents the implication of scenario planning
for developing corporate strategy. |
| Description: | Годишник на БСУ 2012 том XXVII |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/357 |
| ISSN: | 1311-221-X |
| Appears in Collections: | 2012
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