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Research at Burgas Free University >
1. Годишници на БСУ / BFU Yearbooks >
2012 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/366
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| Title: | Can PR 2.0 be explained? |
| Authors: | Popova, Diana |
| Keywords: | PR 2.0
Web 2.0
social media
communication |
| Issue Date: | 2012 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62 |
| Series/Report no.: | TOM XXVII;str-160 |
| Abstract: | The paper addresses the issue of PR 2.0 and how it is related to Web 2.0.
Analyzed are the factors which have brought about the changes in traditional PR.
Focused are the new expectations of businesses and their clients regarding interaction via
social media. The main thrust of the paper is the new power of bonding a traditional
profession with the latest developments in communication channels. |
| Description: | Годишник на БСУ 2012 том XXVII |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/366 |
| ISSN: | 1311-221-X |
| Appears in Collections: | 2012
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