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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/366

Заглавие: Can PR 2.0 be explained?
Автори: Popova, Diana
Ключови Думи: PR 2.0
Web 2.0
social media
communication
Issue Date: 2012
Издател: Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62
Серия/Отчет но.: TOM XXVII;str-160
Резюме: The paper addresses the issue of PR 2.0 and how it is related to Web 2.0. Analyzed are the factors which have brought about the changes in traditional PR. Focused are the new expectations of businesses and their clients regarding interaction via social media. The main thrust of the paper is the new power of bonding a traditional profession with the latest developments in communication channels.
Описание: Годишник на БСУ 2012 том XXVII
URI: http://research.bfu.bg:8080/jspui/handle/123456789/366
ISSN: 1311-221-X
Appears in Collections:2012

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