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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/368

Заглавие: Сфери на влияние при социокултурната роля на медиите и на училището при предаване на информация и формиране на ценности
Други Заглавия: Spheres of influence in socio-cultural role of media and the school in transmission of information and formation of values
Автори: Aleksieva, Mariya
Ключови Думи: Media
advertising impact
media consumer
media education
media literacy
media skills
Issue Date: 2012
Издател: Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62
Серия/Отчет но.: TOM XXVII;str-170
Резюме: One of the new challenges that states and educational policies are placed is related both to the "intertwining" of education in the whole "cultural life" including the media and the "intertwining" of the media themselves in education, which through them is able to build and expand knowledge, to form a richer view of life and culture in the younger generation, including and values. Modern media are increasingly becoming a place where information is concentrated. Moreover, it has become a center for communication based on the creation of new spiritual values of science, art and culture. In this sense, today's media actively promote the destruction of outdated stereotypes in public awareness and promotion of new spiritual and moral values. Education on the other hand also plays its favorable role and function of the media in the two plans. One relates to providing a solid knowledge base in the communication culture of the general public. The other concerns the role of education as a field of spiritual culture in which to prepare professionals serving the media as cultural institutions functioning.
Описание: Годишник на БСУ 2012 том XXVII
URI: http://research.bfu.bg:8080/jspui/handle/123456789/368
ISSN: 1311-221-X
Appears in Collections:2012

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