Сфери на влияние при социокултурната роля на медиите и на училището при предаване на информация и формиране на ценности

Abstract

One of the new challenges that states and educational policies are placed is related both to the "intertwining" of education in the whole "cultural life" including the media and the "intertwining" of the media themselves in education, which through them is able to build and expand knowledge, to form a richer view of life and culture in the younger generation, including and values. Modern media are increasingly becoming a place where information is concentrated. Moreover, it has become a center for communication based on the creation of new spiritual values of science, art and culture. In this sense, today's media actively promote the destruction of outdated stereotypes in public awareness and promotion of new spiritual and moral values. Education on the other hand also plays its favorable role and function of the media in the two plans. One relates to providing a solid knowledge base in the communication culture of the general public. The other concerns the role of education as a field of spiritual culture in which to prepare professionals serving the media as cultural institutions functioning.