Социално- и етноречеви портрет на печатни медии въз основа на читателски нагласи

Abstract

The publication is under ‘Ethno Psycholinguistic and Sociolinguistic Aspects of Media Language in Bulgaria’ project, financed by ‘Scientific Research’ fund of the Ministry of Education, Youth and Science. The article is an attempt to outline the social, ethno and speech portrait of the newspapers in Bulgaria, based on readers’ attitudes. The analyses made are on the results of studies conducted by various bureaus of sociological research and the research instruments are designed especially for the purposes of each of the studies. The readers' opinions are important because parts of the social, ethno and speech portrait of the newspapers can be identified on that base. Presented are assessments, positions, respondents’ attitudes on issues that affect the freedom of speech; the characteristics of the information in the Bulgarian newspapers; the level of interest towards the materials published in the newspapers; the relation between their personal lives and the problems discussed in the newspapers; the border of mixing the serious information with the „yellow news”.