|
Research at Burgas Free University >
3. Списание 'Бизнес посоки' >
2012 Брой 1 BG >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/495
|
| Title: | Нива на туристическа лоялност към дестинацията и фактори за повишаването й |
| Other Titles: | Levels of loyalty to tourist destination and factors for its increasment |
| Authors: | Anastassova, Lina |
| Keywords: | loyalty to tourist destination
customer satisfaction
stress factors
tourist loyalty model |
| Issue Date: | 2012 |
| Publisher: | Издание на Центъра по икономически и управленски науки - Бургаски свободен университет, 8000 Бургас , ул. “Сан Стефано” 62 |
| Series/Report no.: | 2012 брой 1;стр.-3 |
| Abstract: | The paper contains a review of the different theories for investigation of the loyalty towards tourist destination and the opinion of the author for the empirical indicators suitable for investigation of the tourist loyalty. The first part of the paper includes review of all types of "stress factors" which are influencing negatively the level of tourist loyalty. The second part of the paper includes the analysis of a survey conducted by the author in "Sunny Beach" destination and a number of conclusions and directions for tourist loyalty improvement. The main contribution of the paper is the conceptualization of 4-level model of the tourist loyalty based on the survey results which can be used in survey methodology for tourist loyally investigation. |
| Description: | Списание "Бизнес посоки" 2012 г. брой 1 |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/495 |
| ISSN: | 1312-6016 |
| Appears in Collections: | 2012 Брой 1 BG
|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
|
