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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/495

Заглавие: Нива на туристическа лоялност към дестинацията и фактори за повишаването й
Други Заглавия: Levels of loyalty to tourist destination and factors for its increasment
Автори: Anastassova, Lina
Ключови Думи: loyalty to tourist destination
customer satisfaction
stress factors
tourist loyalty model
Issue Date: 2012
Издател: Издание на Центъра по икономически и управленски науки - Бургаски свободен университет, 8000 Бургас , ул. “Сан Стефано” 62
Серия/Отчет но.: 2012 брой 1;стр.-3
Резюме: The paper contains a review of the different theories for investigation of the loyalty towards tourist destination and the opinion of the author for the empirical indicators suitable for investigation of the tourist loyalty. The first part of the paper includes review of all types of "stress factors" which are influencing negatively the level of tourist loyalty. The second part of the paper includes the analysis of a survey conducted by the author in "Sunny Beach" destination and a number of conclusions and directions for tourist loyalty improvement. The main contribution of the paper is the conceptualization of 4-level model of the tourist loyalty based on the survey results which can be used in survey methodology for tourist loyally investigation.
Описание: Списание "Бизнес посоки" 2012 г. брой 1
URI: http://research.bfu.bg:8080/jspui/handle/123456789/495
ISSN: 1312-6016
Appears in Collections:2012 Брой 1 BG

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