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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/505

Заглавие: State of the art and evaluation of the welness and spa management in Bulgaria
Автори: Kurteva, Galina
Monova-Zheleva, Mariya
Zhelev, Yanislav
Ключови Думи: spa and wellness management
spa and wellness services
Issue Date: 2012
Издател: Издание на Центъра по икономически и управленски науки - Бургаски свободен университет, 8000 Бургас , ул. “Сан Стефано” 62
Серия/Отчет но.: 2012 брой 2;стр.-100
Резюме: The success of a tourist destination is impossible without well qualified and ambitious staff who keep an eye on innovations and their implementation. Besides, in line with the trend of growth in the tourist industry, respectively the increased interest in spa tourism, the biggest challenge is the adequate parallel development of human resources which underpin the design and development of the tourism product that is offered. The systematic need for staff development in the field of the so called spa tourism requires a focus on: - Specialized training; - Using own and external training programmes; - Investing in staff development and staff motivation programmes; - Using the best practices in the field of education and staff development. In this context, the present study is aimed at identifying the training needs and demand for specific skills for the different specialists offering spa and wellness services.
Описание: Списание "Бизнес посоки" 2012 г. брой 2
URI: http://research.bfu.bg:8080/jspui/handle/123456789/505
ISSN: 1312-6016
Appears in Collections:2012 Брой 2 BG

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