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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/632

Автори: Popova, Diana
Ключови Думи: Social media
Issue Date: 2015
Издател: Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62
Цитиране: https://www.bfu.bg/uploads/pages/godihnik-final-2015.pdf
Серия/Отчет но.: TOM XXXII;p. 99-104
Резюме: The issue of image-making on social media is receiving considerable attention these days due to the advent ofthe do-it-yourself PR2.0 and PR3.0. The purpose of this paper is to raise readers’ awareness of the benefits and the downsides of social media as the ubiquitous space for self-expression and influencing audiences. Addressed are the stages of social media markeing plan and the steps to be taken to avoid significant image-making faux pas online.
URI: http://research.bfu.bg:8080/jspui/handle/123456789/632
ISSN: 1311-221-X
Appears in Collections:2015

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