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Research at Burgas Free University >
1. Годишници на БСУ / BFU Yearbooks >
2015 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/641
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| Title: | МОДЕЛИРАНЕ НА ПОТРЕБИТЕЛСКИЯ ИЗБОР |
| Other Titles: | CONSUMER CHOICE MODELS |
| Authors: | Луизов, Атанас |
| Keywords: | brand choice
ogit model
stochastic brand choice model
marketing mix variables |
| Issue Date: | 2015 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62 |
| Citation: | https://www.bfu.bg/uploads/pages/godihnik-final-2015.pdf |
| Series/Report no.: | TOM XXXII;с. 208-213 |
| Abstract: | The article reviews the consumer choice models. They are distinctive in focusing on the individual consumer and modeling his choice behavior. This leads to an understanding of how consumer behavior changes when some marketing stimuli are offered. In this article we present presented some brand choice models: stochastic brand choice models, the linear learning model, and logit model incorporating marketing mix variables. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/641 |
| ISSN: | 1311-221-X |
| Appears in Collections: | 2015
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