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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/647

Заглавие: ПОДХОДЪТ НА ВЪВЛИЧАНЕТО ОТ ГЛЕДНА ТОЧКА НА PR
Други Заглавия: THE ENGAGEMENT APPROACH FROM A PR PERSPECTIVE
Автори: Филипов, Милен
Ключови Думи: engagement
public relations
transparent communication
Issue Date: 2015
Издател: Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62
Цитиране: https://www.bfu.bg/uploads/pages/godihnik-final-2015.pdf
Серия/Отчет но.: TOM XXXII;с. 259-264
Резюме: The article presents the nature of the engagement approach and its importance for building mutually beneficial relationship between an organization and its stakeholders. It also demonstrates the potential of public relations to conduct this process of engagement through an open dialogue.
URI: http://research.bfu.bg:8080/jspui/handle/123456789/647
ISSN: 1311-221-X
Appears in Collections:2015

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