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Research at Burgas Free University >
1. Годишници на БСУ / BFU Yearbooks >
2015 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/647
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| Title: | ПОДХОДЪТ НА ВЪВЛИЧАНЕТО ОТ ГЛЕДНА ТОЧКА НА PR |
| Other Titles: | THE ENGAGEMENT APPROACH FROM A PR PERSPECTIVE |
| Authors: | Филипов, Милен |
| Keywords: | engagement
public relations
transparent communication |
| Issue Date: | 2015 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62 |
| Citation: | https://www.bfu.bg/uploads/pages/godihnik-final-2015.pdf |
| Series/Report no.: | TOM XXXII;с. 259-264 |
| Abstract: | The article presents the nature of the engagement approach and its importance for building mutually beneficial relationship between an organization and its stakeholders. It also demonstrates the potential of public relations to conduct this process of engagement through an open dialogue. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/647 |
| ISSN: | 1311-221-X |
| Appears in Collections: | 2015
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