THE ROLE OF WOMEN IN BULGARIAN BUSINESS: CULTURAL PERCEPTIONS

Abstract

The visible advantage of this study is the detailed and comprehensive methodology that contributes to the reliability and credibility of the findings. The results were consistent with the previous studies and in case of Bulgaria, at societal level, emphasized the importance of egalitarianism, with practices score visibly higher than all-country average; and with values score also slightly higher than all-countries average. These data attest to the idea that Bulgaria remains an egalitarian society with expectations for minimizing gender roles. It may serve as the role model to the other countries and take the lead in promoting gender egalitarianism standards in the European Union. And considering the growing role of women in the labor force in the near future, the knowledge of trends and perceptions in this area may help Bulgarian organizations to capitalize on the roles women play as economic actors and create the unique competitive advantage.