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5. Списание 'Съвременна хуманитаристика' / Magazine 'Contemporary Humanitaristics' >
2016 Брой 1 >

Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/714

Заглавие: Съобщение за медиите - основен жанр в пиара
Други Заглавия: Media Release – A Basic Genr e in Public Relations.
Автори: Христозова, Галя
Филипов, Милен
Ключови Думи: media release
media advisory
news release
social media release
Issue Date: 2016
Издател: Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62
Цитиране: https://www.bfu.bg/uploads/MyDocuments/01-spisanie-1-2016.pdf
Серия/Отчет но.: Брой 1;с. 7-18
Резюме: The paper studies the the nature of a media release as a basic genre in public relations. A necessary distinction between media advisory and news release is made. The article presents the contemporary development of the meia release into a social media release.
URI: http://research.bfu.bg:8080/jspui/handle/123456789/714
ISSN: 1313-9924
Appears in Collections:2016 Брой 1

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