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Research at Burgas Free University >
5. Списание 'Съвременна хуманитаристика' / Magazine 'Contemporary Humanitaristics' >
2016 Брой 1 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/714
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| Title: | Съобщение за медиите - основен жанр в пиара |
| Other Titles: | Media Release – A Basic Genr e in Public Relations. |
| Authors: | Христозова, Галя
Филипов, Милен |
| Keywords: | media release
media advisory
news release
social media release |
| Issue Date: | 2016 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62 |
| Citation: | https://www.bfu.bg/uploads/MyDocuments/01-spisanie-1-2016.pdf |
| Series/Report no.: | Брой 1;с. 7-18 |
| Abstract: | The paper studies the the nature of a media release as a basic genre in public relations. A necessary distinction between media advisory and news release is made. The article presents the contemporary development of the meia release into a social
media release. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/714 |
| ISSN: | 1313-9924 |
| Appears in Collections: | 2016 Брой 1
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