Визуални изразни форми, създаващи силни информационни ударения в телевизионния репортаж ( метафори, алегории, художествени сравнения, символи)

Abstract

The article looks into the methods and approaches connected with the visual expression forms, which create strong information emphases in the structure of the TV reportage. How these information emphases impact the recipients and make the visual material emotional and memorable and give opportunities for reflection and reasoning? The screen language of the metaphors, allegories, artistic comparisons and symbols enrich the content of the visual information and make it moredramatic. That’s how the facts and concepts do not sound pointless, but are filled with aesthetic elements which create impact on the TV spectators.