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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/759

Заглавие: Value creation and value co-creation in professional business services: a challenge in digital environment
Автори: Baltova, Stela
Baltov, Milen
Ключови Думи: business
Issue Date: 11-Sep-2017
Резюме: Because the purpose of business is to create a customer, the business enterprise has two –and only two – basic functions: marketing and innovation. Drucker, P. 1954
URI: http://research.bfu.bg:8080/jspui/handle/123456789/759
ISSN: 1312 - 6016 (Print)
2367 - 9247 (Online)
Appears in Collections:2017 Брой 3 EN

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