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Research at Burgas Free University >
3. Списание 'Бизнес посоки' >
2017 Брой 3 EN >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/759
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| Title: | Value creation and value co-creation in professional business services: a challenge in digital environment |
| Authors: | Baltova, Stela
Baltov, Milen |
| Keywords: | business
marketing
innovation
customer |
| Issue Date: | 11-Sep-2017 |
| Abstract: | Because the purpose of business is to create a customer, the business enterprise has two –and only two – basic functions: marketing and innovation.
Drucker, P. 1954 |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/759 |
| ISSN: | 1312 - 6016 (Print)
2367 - 9247 (Online) |
| Appears in Collections: | 2017 Брой 3 EN
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