DSpace           
 

Research at Burgas Free University >
Списание 'Бизнес посоки' >
2017 Брой 3 EN >

Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/759

Заглавие: Value creation and value co-creation in professional business services: a challenge in digital environment
Автори: Baltova, Stela
Baltov, Milen
Ключови Думи: business
marketing
innovation
customer
Issue Date: 11-Sep-2017
Резюме: Because the purpose of business is to create a customer, the business enterprise has two –and only two – basic functions: marketing and innovation. Drucker, P. 1954
URI: http://research.bfu.bg:8080/jspui/handle/123456789/759
ISSN: 1312 - 6016 (Print)
2367 - 9247 (Online)
Appears in Collections:2017 Брой 3 EN

Files in This Item:

File Description SizeFormat
Baltova_EN.pdf325,23 kBAdobe PDFView/Open
View Statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

 

Valid XHTML 1.0! DSpace Software Copyright © 2002-2010  Duraspace - Feedback