ПАЗАРНА СИЛА НА ФИРМИТЕ И МЕРКИ ЗА ЗАЩИТА ОТ ПРОСРОЧЕНИ ВЗЕМАНИЯ

Abstract

The article explores the existence of a relationship between market power of companies and implementation of measures to reduce the risk of arrears. The analysis used data from empirical sociological survey among 1000 non-financial enterprises. In the Bulgarian economic conditions characterized by a shortage of liquidity, weak protection of the rights of the creditors and lower contractual discipline, empirical results show that the greater market power enhances companies to implement various measures to reduce the risk of arrears. It was found that the higher sales, the availability of developed innovative products and services, as well as numerous other actions leading to increased market power of the companies favor the increased use of some of the most popular in the country measures to reduce the risk of overdue receivables, such as requiring advance payment, suspension of supply of incorrect customer, requirement of a bank guarantee and taking legal action to recover debts. It can be concluded that increasing the competitiveness of companies and strengthen their market positions will contribute to alleviating the problem of overdue trade receivables