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2016. Новата идея в образованието. Том 1 >

Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/827

Заглавие: ИЗМЕРВАНЕ НА НАГЛАСИТЕ В МАРКЕТИНГОВИТЕ ПРОУЧВАНИЯ
Други Заглавия: MEASUREMENT OF ATTITUDES IN MARKETING RESEARCH
Автори: Луизов, Атанас
Ключови Думи: attitude
IAT
marketing research
explicit and implicit measures
Issue Date: 11-Sep-2017
Резюме: This article highlights conceptual issues and some empirical findings on the topic of attitudes and their measurement in marketing research. The author suggests that implicit nature of attitudes and context of consumer decision making shows significant promise of employing the implicit measure of attitudes as a methodological tool.
URI: http://research.bfu.bg:8080/jspui/handle/123456789/827
ISBN: 978-619-7126-28-0
Appears in Collections:2016. Новата идея в образованието. Том 1

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