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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2016. Новата идея в образованието. Том 1 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/827
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| Title: | ИЗМЕРВАНЕ НА НАГЛАСИТЕ В МАРКЕТИНГОВИТЕ ПРОУЧВАНИЯ |
| Other Titles: | MEASUREMENT OF ATTITUDES IN MARKETING RESEARCH |
| Authors: | Луизов, Атанас |
| Keywords: | attitude
IAT
marketing research
explicit and implicit measures |
| Issue Date: | 11-Sep-2017 |
| Abstract: | This article highlights conceptual issues and some empirical findings on the topic of attitudes and their measurement in marketing research. The author suggests that implicit nature of attitudes and context of consumer decision making shows significant promise of employing the implicit measure of attitudes as a methodological tool. |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/827 |
| ISBN: | 978-619-7126-28-0 |
| Appears in Collections: | 2016. Новата идея в образованието. Том 1
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