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2016. Новата идея в образованието. Том 1 >

Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/831

Заглавие: МАРКЕТИНГОВИ АКТИВИ НА ВИСШЕТО УЧИЛИЩЕ – ОСОБЕНОСТИ, УПРАВЛЕНИЕ И ПОДХОДИ ЗА ОЦЕНЯВАНЕ
Други Заглавия: MARKETING ASSETS OF THE HIGHER EDUCATION INSTITUTION – FEATURES, MANAGEMENT AND ASSESSMENT APPROACHES
Автори: Данчева, Маргарита
Ключови Думи: : marketing assets
higher education institution
management
approaches
objective assessment
Issue Date: 11-Sep-2017
Резюме: The report indicates which features of the higher education institutions can be considered as marketing assets and what their respective characteristics are. The factors influencing the management of these assets are thoroughly discussed as well as the different approaches towards their fair and objective assessment. Attention is drawn to the dual nature of the assessment - quantitative and qualitative
URI: http://research.bfu.bg:8080/jspui/handle/123456789/831
ISBN: 978-619-7126-28-0
Appears in Collections:2016. Новата идея в образованието. Том 1

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