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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2016. Новата идея в образованието. Том 1 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/831
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| Title: | МАРКЕТИНГОВИ АКТИВИ НА ВИСШЕТО УЧИЛИЩЕ – ОСОБЕНОСТИ, УПРАВЛЕНИЕ И ПОДХОДИ ЗА ОЦЕНЯВАНЕ |
| Other Titles: | MARKETING ASSETS OF THE HIGHER EDUCATION INSTITUTION – FEATURES, MANAGEMENT AND ASSESSMENT APPROACHES |
| Authors: | Данчева, Маргарита |
| Keywords: | : marketing assets
higher education institution
management
approaches
objective assessment |
| Issue Date: | 11-Sep-2017 |
| Abstract: | The report indicates which features of the higher education institutions can be considered as marketing assets and what their respective characteristics are. The factors influencing the management of these assets are thoroughly discussed as well as the different approaches towards their fair and objective assessment. Attention is drawn to the dual nature of the assessment - quantitative and qualitative |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/831 |
| ISBN: | 978-619-7126-28-0 |
| Appears in Collections: | 2016. Новата идея в образованието. Том 1
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