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Research at Burgas Free University >
2. Издания на БСУ от международни конференции / Collection of Papers of BFU from International Conferences >
2016. Новата идея в образованието. Том 1 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/832
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| Title: | ПРАКТИКИ НА ПРЕДПРИЕМАЧЕСКИЯ МАРКЕТИНГ В ДИГИТАЛНА СРЕДА |
| Other Titles: | PRACTICES OF ENTREPRENEURIAL MARKETING IN THE DIGITAL ENVIRONMENT |
| Authors: | Иванов, Свилен Венков |
| Keywords: | entrepreneurial marketing
online marketing
digital media
marketing knowledge and skills |
| Issue Date: | 11-Sep-2017 |
| Abstract: | Marketing skills of entrepreneurs developing small or medium-sized enterprises, can be identified as one of the key factors for the success or failure of the company. The aim of this report is to present the key marketing practices used by entrepreneurs and workers in small and medium-sized enterprises in the digital environment in order to outline the field of marketing competencies required for marketing companies on the market. The report analyzes the secondary and primary information related to the topics |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/832 |
| ISBN: | 978-619-7126-28-0 |
| Appears in Collections: | 2016. Новата идея в образованието. Том 1
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