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Please use this identifier to cite or link to this item: http://research.bfu.bg:8080/jspui/handle/123456789/89

Заглавие: Относно границите между журналистика, пиар и реклама (за платения пиар и необявената реклама)
Други Заглавия: Abfut the borders between journalism, advertising and pr (about the paid advertising and undeclared pr)
Автори: Georgiev, Todor
Ключови Думи: illegitimate PR practices
maxim of separation
public ethic
Issue Date: 2011
Издател: Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62
Серия/Отчет но.: TOM XXV;str-132
Резюме: The article considered illegitimate and atypical PR practices in the media. Transgression of the maxim of separation, relative of the borders between editorial and commercial content is a violation of the conventions and the interests of user’s information. In the rules of the genre are made and coded communications relationships. Non-observance of the rules has hard consequence – undermine market and public ethics, distorted economic ties and responsibilities, set economy of the communication branches on quicksand, disturb the system socium.
Описание: Годишник на БСУ 2011 том XXV
URI: http://research.bfu.bg:8080/jspui/handle/123456789/89
Appears in Collections:2011

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