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Research at Burgas Free University >
1. Годишници на БСУ / BFU Yearbooks >
2011 >
Please use this identifier to cite or link to this item:
http://research.bfu.bg:8080/jspui/handle/123456789/97
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| Title: | Концепцията за корпоративния родител и разработването на корпоративна стратегия |
| Other Titles: | The parenting framework and developing corporate strategy |
| Authors: | Milcheva, Ginka |
| Keywords: | corporate strategy
parenting framework
parenting advantage
parenting-fit matrix |
| Issue Date: | 2011 |
| Publisher: | Бургаски свободен университет, 8000 Бургас, бул. "Сан Стефано" №62 |
| Series/Report no.: | TOM XXV;str-214 |
| Abstract: | This paper presents the parenting framework and tne implications of parenting theory for developing corporate strategy. It explains the content of the terms corporate parent and parenting advantage. It presents the parenting-fit matrix for a diversified company. There are compared in the paper the parenting framework with other concepts for developing corporate strategy. |
| Description: | Годишник на БСУ 2011 том XXV |
| URI: | http://research.bfu.bg:8080/jspui/handle/123456789/97 |
| ISSN: | 1311-221-X |
| Appears in Collections: | 2011
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